Hacking the Conference Business

This book is designed to help any existing or aspiring entrepreneur with an interest in the conference or events space build a killer conference business. The author has produced over 10 highly-regarded conferences in the technology space and has distilled his years of knowledge into a comprehensive guide on what it takes to build a high quality conference business. The book will take you from idea conception thorough execution, with a behind-the-scenes look at the many things that you need to coordinate to execute a successful event. This book covers everything you need to know about building and producing a high quality conference, with special emphasis on the following: * Evaluating the quality of your idea, its audience appeal, and longevity * Building a realistic, complete budget for your conference * Strategic framework for developing a comprehensive ticket pricing plan * Roadmap for attracting and closing sponsors * Marketing and promoting your event across all channels, with a focus on social media tools such as Twitter and Facebook Every conference and event is different, but this book contains a framework to help you make the right decisions for your event, given your goals and audience. This book is 60 pages in Microsoft Word. It is actually a bit cheaper if you buy this book on Kindle - charging a premium here because you get it DRM free in PDF format.